Uche Pedro

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Uchenna Jennifer Pedro born July 26, 1984 is a Nigerian blogger, writer, social media expert and entrepreneur. She is the Founder and Managing Director of BainStone Limited founded 2009 and Founder of BellaNaija, an online entertainment, fashion and lifestyle magazine.  In 2014, she was named in Forbes list of “30 Most Promising Young Entrepreneurs in Africa”.

Uche was born and raised in Nigeria where she also finished her primary and secondary school education. She later moved to Canada where she graduated with a bachelor’s degree in Business Administration in 2006 from Richard Ivey School of Business, University of Western Ontario, Canada. Uche Pedro started BellaNaija just as most Nigerian bloggers had started. At the time she started Bella Naija, in the same year she graduated, while in Canada and shortly before she resumed her first ever post-graduation job with Shell, it was thing she regarded as her hobby. The blog was just to occupy her boring moments. However, before the creation of her blog, Uche Pedro was a big-time lover of fashion, consequently, she made fashion the initial subject of her blog. Uche Pedro afterwards, lived in London UK for a year and then moved to Nigeria.

Prior to the creating of her website BellaNaija, Uche worked for Shell Canada, Cadbury Middle East & Africa Unit in the UK, and Cadbury in Nigeria. . Today BellaNaija.com, a website that is aimed at developing and managing, innovative and exciting online media content, generates over one million viewership on monthly basis.

Her contributions to fashion through her blog has earned her several honours recognitions. In the year 2008, PUNCH rated Uche Pedro the No., 22nd person amongst 100 people that shaped the year 2008. In 2010, she was nominated for Future Award for “The Best Use of Technology”. Also, in the same year, she was awarded the Outstanding Contribution to Fashion Communication Award, during the African Fashion Week held in South Africa. Oprah Winfrey featured Uche Pedro in a popular show, “Beauty Around the World” in February, 2010, together with Jessica Simpson and Lisa Ling where they discussed beauty trends in their respective localities.
In 2013, she won the Young Media Entrepreneur of the Year and in 2015, she won Creative Industries Awards for Bloggers.  Most recently she won Best African Blogger. Uche Pedro is a Fellow of TEDAfrica. She was selected as a Nigeria Leadership Initiative – NLI Associate.


She got married to Bode Pedro, son of the former deputy Governor of Lagos State. on Saturday June 16, 2012 and she was blessed with a set of twins on April 9,2015.