Jorge Paulo Lemann

Tired of reading, then listen.

Jorge Paulo Lemann born August 26, 1939 is a Brazilian-Swiss investor. He is ranked as the 35th richest person in the world by Forbes, with an estimated net worth of US$24.4 billion as of June 2019, he is the richest person in Brazil.

In 1939, Lemann was born in Rio de Janeiro to Paul Lemann, a Swiss immigrant, who founded the dairy manufacturer, Leco, and Anna Yvette Truebner, a Brazilian of Swiss origin.  Lemann attended the American School of Rio de Janeiro.At the age of 14, Jorge suffered a deep setback when his father passed away after a bus accident in 1953 and he had to take over the business on his own. That is where the most inspirational aspect of his story comes in. He worked hard till he got into a Bachelor of Arts degree in Economics from what is probably the most prestigious seat of education in the world, Harvard University.

In 1961, he received a bachelor’s degree in economics from Harvard University. According to Lemann’s own admission, he did not enjoy his time at Harvard, stating that “My first year at Harvard was horrible. I was only 17 and I missed the beach and the sun a lot. Boston was too cold for me. It was my first time in the USA and I was not used to study or to write; we have to write a lot in Harvard. My grades were the worst possible.”  After setting off fireworks on the last day of his freshman year, he was reprimanded and considered dropping out, but ultimately decided to stay on.

One of the smartest and most talented in his class, he was not only a great student but also a superb athlete. He spent much of his free time surfing and playing tennis and was so good that he even represented his country in the Davis Cup, turning out to be a five-time national champion.  He played for both the Swiss and Brazil Davis Cup teams,  and played at Wimbledon. From 1961 to 1962, he worked as a trainee at Credit Suisse in Geneva.  In 1966, the first company in which Lemann had equity interest, a lending company called Invesco, went bankrupt.

Lemann had a 2% equity stake.  In 1971, Lemann, Carlos Alberto Sicupira and Marcel Herrmann Telles founded the Brazilian investment banking firm Banco Garantia. Undaunted by a market crash that came only weeks later, Lemann was eventually able to build Garantia into one of the country’s most prestigious and innovative investment banks, described in Forbes as “a Brazilian version of Goldman Sachs.”In 1994, he suffered a heart attack, at age 54.  Following the Asian financial crisis, Banco Garantia was sold to Credit Suisse First Boston in July 1998 for $675m.

From 1990 to 2001, he served as a member of the board of directors of Brahma.  Lemann is a director of Endeavor’s Brazil office. Endeavor is an international non-profit development organization that finds and supports high-impact entrepreneurs in emerging markets. Later he and his partners, who founded private equity company GP Investimentos, bought control of two Brazilian breweries (Brahma beer and Companhia Antarctica Paulista) that became AmBev. In 2003 AmBev had a pretax profit margin of 35 percent on sales of US$2.7 billion. By 2004, it controlled 65 percent of the Brazilian beer market and almost 80 percent of Argentina’s, with monopoly positions in Paraguay, Uruguay, and Bolivia.


AmBev merged with Interbrew of Belgium in August 2004. The stock of the combined firm, InBev, rose 40 percent during 2005. InBev then announced it would buy the American brewer Anheuser-Busch in 2008 for $46 billion in a highly controversial deal, making it the world’s largest brewer, Anheuser-Busch Inbev (abbreviated as AB Inbev) securing Lemann’s status as one of the new “Kings” of beer. Lemann is a board member of Lojas Americanas S.A. and was a former board member of Gillette (where he first worked with Warren Buffett); chairman of the Latin American Advisory Committee of the New York Stock Exchange; founder and board member of Fundação Estudar, which provides scholarships for Brazilian students; and a member of the international advisory board of DaimlerChrysler.

Lemann is a co-founder of Brazilian investment firm 3G Capital, which owns brands such as Burger King, Anheuser-Busch and Heinz.  In September 2010, 3G launched a $4 billion bid, at a 45% premium over market, for all the stock of Burger King. “3G was advised in the BK offer by Lazard, JPMorgan Chase, Barclays Capital and the law firm Kirkland & Ellis. 3G already has some experience in burgers and fries, having previously invested in Wendy’s.”  Together with Berkshire Hathaway, 3G Capital acquired the H. J. Heinz Company for $28 billion in 2013. Its new CEO Bernardo Hees is a former manager of Burger King.  The same group announced the merger of Kraft Foods with Heinz in March 2015.

Lemann rarely gives interviews or appears publicly and is little known in the United States.  However, according to Bloomberg, in Brazil, Lemann is considered a “business-class hero”, “the wiry, white-haired conglomerateur who’s part Buffett, part Sam Walton, part Roger Federer.”

Apart from being a prolific and wealthy businessman, Jorge Paulo Lemann has not allowed any of the setbacks affect him in terms of the business dealings that he has made. With an excellent strike rate at the industries that he has taken over, his story of not giving up despite the odds, make him a terrific and well-known success story all over Brazil.