Gina Din Kariuki

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Gina Din
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Gina Din Kariuki born on 23rd October 1961, is an award winning Kenya Entrepreneur and Philanthropist specializing in strategic communication and public relations. She is the Founder and Executive Chair of Gina Din Corporate Communications (GDCC), a professional communications consulting firm which she started after leaving her job as a Communications Manager at Barclays Bank of Kenya in 1997


Gina was born in Nanyuki and went to school there as well as Limuru and then the UK. Her parents owned the Sportsmans Arms Hotel. At the age of 18, Gina’s father passed away, a moment she recalled as one of the most important time for a father’s presence in a girl’s life. But at the time had relationship with her father had enlightened her much about business.

At the age of 15 Gina set up a barbecue section of the hotel on weekends. The seed money was from her folks, but later became independent.  At the time Gina would grill meat every weekend, hire extra staff, advertise and ensure she made a profit. In 1978 she got her college admission into Greenacres School. She furthered her education at London School of Journalism graduating with BA Journalism.

In the early 80s, on her arrival from London after studying Journalism, she got a PR job at Barclays Bank PLC but rose to Head of Corporate Affairs. At the time, Barclays were about to go public and Gina had a short-term contract for someone to head the PR function. “The short term turned out to be an incredible 14 years of wonderful experiences as well as the opportunity to interact with the most successful business leaders in Kenya at that time. It was the beginning of what has become a very eventful journey”. – Gina Kariuki

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With over 29 years of service and experience providing state of the art media and communication strategy to corporates, governments and NGOs both in Africa and abroad, Gina has built a reputation as a leading PR authority. She is an advisor to many blue-chip organizations and politicians in Africa and she’s credited with playing a leading role in the development of the Kenyan mobile industry in her capacity as the strategic advisor to Safaricom, a brand she managed for 14 years.

In 1997, Gina left an incredible 14 years as head of corporate affairs at Barclays Bank of Kenya and set up Gina Din Corporate Communications. “It was incredibly exciting to see my name in my logo, the signboard on the road and my business cards were just awesome. Of course, I began to hand them out to everyone.

As founder of the Gina Din Group (GDG), formerly Gina Din Corporate Communications, Gina has overseen the firm’s growth and development under the tagline “Shaping African Conversations”. GDG is the most awarded PR agency in the region with over 130 local and international awards. It has achieved this feat by filling a market niche with comprehensive crisis management, corporate communications strategy and major events planning for blue chip and international companies.

As a philanthropist, Gina serves as a Goodwill Ambassador for the Kenya Red Cross and runs her foundation, the Gina Din Foundation. The Foundation empowers youth and women with high potential by connecting them to global resources, media platforms, and mentors in order to help them reach their goals. Through leadership training, entrepreneur workshops, job opportunities and if they wish, support to launch their own businesses, youth and women are given the opportunity to excel and fulfil their potential.

Gina has a real passion for Africa and considers herself a “Made in Africa” brand. She has contributed to many entrepreneurs in Africa with the aim of ensuring the “Made in Africa” brand is internationally competitive in terms of quality and price. She is also a board member of the Africa Yoga Project and the James Jordan Foundation, and Brand Africa- an NGO aimed at driving Africa’s growth, reputation and competitiveness from Africa for Africa.

Insightful and unflinching in her vision for a peaceful Africa, Gina worked closely with the Kofi Annan Foundation during the 2007/2008 post-election crisis in Kenya. In 2013 under the banner of the Kenya Red Cross, a peace campaign entitled “Chagua Amani” was launched and all presidential candidates pledged to ensure there would be no violence during the 2013 general election.

Gina is dedicated to playing a pivotal role in the growing energy sector in East Africa and serves as a director of Erin energy in Kenya. Erin energy is listed on the NYSE and has energy intents in Nigeria, Ghana, Gambia and Kenya.

On March 16, 2012, Telecommunications firm Safaricom ended its 13-year relationship with Gina Din Corporate Communications. The contract officially ended on April 30, 2012.

On August 6, 2013, it was announced that her firm had partnered with Weber Shandwick, one of the world’s leading global public relations firms, in a deal that would see both the agencies grow their footprints in Africa.

On November 23, 2013, Gina Din Group was feted as the best PR firm in the country during the 2013 Public Relation Society of Kenya (PRSK) annual awards held in Nairobi.

An avid traveller, a well-known speaker and a serial entrepreneur, Gina Din is also what she terms “a philanthropreneur”. She asks the question “what if one was to bring entrepreneurial hustle to philanthropy, would Africa be a different place?”

Her remarkable contributions in Africa development through entrepreneurship and philanthropist activities has earned her various accolades.

On December 7, 2012, Gina Din Corporate Communications won the PR Event of the Year award during the Public Relation Society of Kenya (PRSK) awards ceremony held at Safari Park Hotel, in Nairobi, Kenya.

 In 2015, Gina was named East Africa’s most outstanding business woman of the year by CNBC Africa. She was also named one of 2015’s most influential Africans by New African Magazine. Honored by the Government of Kenya (Moran of the Burning Spear) for her charitable work and for the promotion of Kenya to potential foreign investors. Numerous awards by the PRSK including Best Agency of the year for 4 years running Goodwill ambassador for the Kenya Red Cross.